Marketing Process Outsourcing

In the era where most of the companies are outsourcing various business processes, marketing is an another processes where organization are now focusing as an outsourced responsibilities. Outsourcing generally refers to the way in which companies entrust the processes of their business functions to external vendors. Certain  business work can be always offloaded to vendors or companies that can operate fro remote locations as and outsourced work.

What is Marketing Process Outsourcing?

This is basically outsourcing various activities involved in the marketing. The main objective of the MPO (Marketing process outsourcing) is to attain higher working efficiency and companies can focus more on the core area of the business which can directly leverage the balance sheet of the organization. Generally there are various Marketing process outsourcing companies in India, that undertake various marketing assignments. The Companies, generally enters in an agreement with the marketing process outsourcing companies with a specified goal or terms. The tenure of such contracts depends on the performance of the MPO company.

Advantage of Marketing Process Outsourcing.

Outsourcing the marketing process can be beneficial for any organization, if a suitable vendors is selected for the outsourced marketing responsibilities. Some of the benefit of marketing process outsourcing can be :

A. Cost Effective
By appointing a vendor, that can handle you various marketing activities it can always be more cost effective in terms of various manpower that are associated with the marketing process outsourcing companies. The marketing assignments can be executed at much lower cost as compared to the cost incurred by in house marketing team. Many countries also outsource the marketing process to countries with lower wage scale and this can save up to 60% of the cost when the assignments are outsourced from western countries to Asian countries like India. Furthermore, the quality of services offered by such marketing process outsource companies are always higher than the in-house marketing operation, so a better marketing services at a lower cost. With outsourcing the organizations can also save on various infrastructure cost and the extra floor space that an organization can save on with real estate prices rising 

B. Higher Efficiency

When a Marketing process is outsourced to a vendor, it brings higher efficient as the vendors always have a vast experience in the marketing domains and understand the intricacies of various marketing activities and right strategies can be planned for the company that depends on the product and services of the company. The vendor always have an higher experience for handling complete  situation and they can deploys various marketing tools which can provide a higher marketing efficiency to an organization. A marketing process outsource company can deliver higher efficiency as they will be more target oriented with practical results as compared to the in-house marketing and sales team. Imagine the various meetings conducted by the staff of the companies where each sales team member has to contribute in sales meeting, meeting at times can also be waste of productive hours with senior management involved in conducting the marketing, such meting can always be avoided when there is an agency handling the marketing activities as outsourced marketing activities.

C. Focus on Core Area

By outsourcing the marketing process to  outsourcing companies,an organization can stay focused on their core operational area which can be budgeting and investment on research and business enhancement for a product or service quality. It can also plan to provide various value added service which can provide benefit to an organization

D. Higher Skilled Resources

Manpower control and management has always been a major concern or any organization to control the overheads and it can also leverage the product /service cost. If a marketing outsource company is appointed by an organization to partly or completely handle the various marketing activities it can reduce the man-power on the payroll of the company which saves cost for an organization.

E. Much Better Service with Higher Response Time

By outsourcing marketing activities, an organization can always have a better lead time for product to reach the market or end customers. The organization can always have a wider footprint in terms of geographical location of customers. A better response time can also be achieved with the complete marketing process outsourced.

Summary of Benefits of Market Process Outsourcing

More streamlined marketing operation which can be more cost effective. The marketing outsource company can work in tandem with the in house sales and marketing team to achieve higher marketing efficiency. Companies can be more focused on their core busines area rather than making efforts into subsidiary marketing activities. Reduces the in house manpower and to some extent even the HR activities can be reduced as less manpower on the companies payroll when marketing and sales activities are outsourced. A more qualified and experienced team of marketing professionals can be a part of company marketing teams, and since the core area of the marketing outsourced company is only marketing they can even suggest marketing strategies beneficial for the organization. Beat design of promotional materials or establishing product brands and generating business leads can be the core area of the marketing outsource companies.

So,its time for various organization to offload the marketing activities to a relable vendor and this can always benefit the organization in a longer run.

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